Clothes move, photos do not
Fit, drape, the way a fabric moves and catches the light. None of it survives a flat-lay. A 60-second pitch shows the creator wearing your piece, the way a shopper will see it on someone real.
On the bodySee the fit first
Fashion marketing
Fashion influencer marketing for indie brands, from €100 a campaign.
Built for UK and Ireland indie fashion brands: clothing, accessories, jewellery, footwear and slow-fashion labels. Post your brief from €100, watch 60-second video pitches with creator-set fees, and only pay once the post is live.
No enterprise minimum. Real creators with 1,000+ followers on a connected social account.
€100 minimum. No money lost on no-shows.
Why fashion campaigns run differently here.
Styling is the sell
In fashion you are not just buying a post, you are buying a creator’s eye. A pitch shows how they would style your piece, whose wardrobe it fits, and whether their taste matches your brand.
StylingTheir taste, your piece
Indie fashion, not enterprise
Built for indie clothing, accessories and jewellery labels, from €100 a campaign. No enterprise minimum, no agency markup. Creators set their own fee and keep all of it.
Indie-firstFrom €100, fee kept 100%
What fashion creators actually make
A fashion brief usually turns into one of a handful of formats. Knowing which you want makes your brief sharper and your pitches easier to compare.
Outfit-of-the-day
Your piece styled into a real outfit for a real occasion. The everyday format that makes a product feel wearable, not staged.
Try-on and haul
The creator tries pieces on camera and reacts to fit, fabric and sizing. Honest, and the format shoppers trust before they buy online.
Styling and how-to-wear
One piece worn three ways, or a capsule built around your hero item. Saves and shares well, and shows range.
Lookbook and transitions
A run of looks or a quick outfit-change edit set to sound. Strong for launches and a brand’s seasonal mood.
Unboxing and first impressions
The creator opens your packaging and reacts to the piece in hand. Good for craftsmanship, materials and a genuine first look.
Why a video pitch beats a lookbook for fashion
Fashion is about how something looks in motion and on a real body, which a flat product shot can never show. A 60-second pitch tells you whether a creator’s styling, shape and audience actually suit your label before you spend anything. You are hiring their taste and how they wear it, not a spreadsheet.
What goes in a strong fashion brief
Fashion has its own details that make or break a campaign. A tight brief gets you better pitches and fewer surprises.
Hero piece and the one thing to land
Name the product and the single message: the cut, the fabric, the fit, the price point, or the story behind it.
Sizing, fit and inclusivity
If size range or fit matters, say so. It changes who should pitch and what they need to show on camera.
Styling do and do-not
Must-show angles, how you want the piece worn, and what to avoid: no rival labels in frame, no styling that fights the brand.
Sustainability and sourcing claims
If you make claims about materials, ethics or "sustainable" sourcing, set out exactly what can be said. Vague green claims are scrutinised under the ASA and CAP Code in the UK, with equivalent rules in Ireland.
Tags and the disclosure
Your handle, the campaign hashtag, and the #ad or "paid partnership" label that paid posts are required to carry.
Where fashion performs
Fashion travels best where movement, styling and visual planning meet.
Reels for the movement and the styling, the grid and Stories for the lookbook feel. Still the home of fashion discovery and saves.
TikTok
Try-ons, transitions and outfit ideas that can take a piece from one video to sold out. Native, fast and trend-led.
Where outfit inspiration is saved and planned, and where a look keeps sending traffic long after it first posts.
How a campaign runs on Spongle.
The same flow whether your campaign is beauty, fashion, fitness or anything else. End-to-end on the web today, with iOS and Android coming soon.
- 1
Post the brief
Tell creators what the campaign is, the platforms you want, and your budget range. Takes a few minutes in the app.
- 2
Watch the pitches
Each creator records a 60-second video pitch with their fee. Review them in Spongle on the web today, with iOS and Android coming soon.
- 3
Sign in the app
Accept the pitch you want. The contract auto-generates, both sides sign in the app. No PDFs, no email chains.
- 4
Pay when delivered
The fee is held until the post is live and you have approved the work. No money lost on no-shows.
Fashion questions, answered.
How much does a fashion influencer campaign cost on Spongle?
There is no fixed rate. You post a brief from €100, creators pitch their own fee by 60-second video, and the cost is whatever you agree with the creator you pick, plus Spongle’s service fee. You only pay once the post is live.
Do I need a fashion influencer with a huge following?
No. Spongle is built for micro and mid-tier creators with 1,000+ followers on a connected account. In fashion, an engaged audience that trusts a creator’s taste can out-perform a big name.
What kind of fashion brands is Spongle for?
Indie clothing, accessories, jewellery, footwear and slow-fashion labels in the UK and Ireland, mostly direct-to-consumer. If agencies and enterprise platforms have priced you out, that is exactly who Spongle is built for.
How do I know a creator’s style suits my brand?
You watch their 60-second video pitch before you accept. They record it for your brief, so you see their styling, their fit and how they would wear your piece, not just stats on a page.
Can creators make sustainability claims about my clothing?
Only what is true and specific. Environmental claims are scrutinised under the ASA and CAP Code in the UK and equivalent rules in Ireland, so set out the exact permitted wording in your brief and check the tone in the video pitch before it is posted.